Smart organisations invest in becoming colour blind friendly.
Business understands that marginal gains are often the difference between success and failure. It is these marginal gains which help businesses accelerate beyond their competition.
In business terms, colour blindness is an issue affecting
5% of your customers
&
potentially hundreds of your employees
Important: As red/green types of colour blindness are carried on the X chromosome, accessibility becomes especially important for businesses who tailor their products or services towards males. Learn more here.
Communication through colour.
In our increasingly digital world, colour has become a hugely powerful marketing tool, yet over the last few decades people with colour blindness have been left behind. The main selling place for your business - its website - won’t attract colour blind customers if you don’t serve their needs, instead you’ll turn them away.
Whatever your business, whether it be retail, marketing, financial services, manufacturing or more, it needs to communicate with people effectively.
Let’s work together.
Given the prominence of colour blindness across society we see unique opportunity for businesses not only to capitalise economically from colour blindness solutions (through investment to improve marginal gains), but also to contribute meaningfully towards lasting social sustainability change.
#1in12men #1in200women
Successful businesses make the most of opportunities when they realise they may have been missing a trick.
What to consider?
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Many colour blind people admit to often being unsure of information presented with colour formatting, especially in presentations and internal reporting procedures.
Your colour blind employees, customers, investors and other stakeholders will face similar exclusion - which ultimately has a knock on effect on performance - if you don’t ensure information is created in an accessible way.
Sometimes such challenges can produce complex and expensive mistakes. Why not implement simple and inexpensive solutions?
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Important features across your branding may be indistinguishable due to a lack of contrast in the way that your brand palette is applied.
Where your brand colours are used in a marketing context, e.g. kit sponsors, this may result in fans being unable to read your logo introducing obvious commercial implications.
Similarly, product packaging is often badly designed from a colour blindness perspective. Not only can this result in your product being overlooked in terms of sales, but it can have health implications, especially where nutritional information is concerned e.g. diabetics struggling to understand sugar content.
Did you know, colour vision loss is a well known side effect of diabetes?
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Designers (and web designers in particular) are often not aware of how inaccessible certain colour combinations can be to people with colour blindness. Use of brand palette colours for navigation can be especially problematic for users if issues have not been addressed at the design stage.
Common problems include: navigating between menus, distinguishing hyperlinks, challenges when trying to buy tickets or merchandise (because information is given in colour only), illegible text, and lack of clear product colour labelling (e.g. garments) where this confusion often becomes the difference maker between converted site visits or not.
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Does your business operate machinery and/or rely upon machinery and technology including safety control features? Do you have control protocols in place to ensure colour blind staff can’t inadvertently make mistakes? Have you assessed your emergency equipment and procedures to check whether your premises are safe for colour blind staff and visitors?
Some of our Clients
Our Services
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We support leading organisations and industry bodies in creating solutions such as guidance documents for their sector/business. Clients include UEFA, World Rugby, exam boards (via exam regulator Ofqual) and others.
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Wanting to launch an inclusive product range? Want to ensure colour blind people notice your product? Or how about that marketing campaign in the pipeline, let's make it colour blind friendly together.
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With over 15 years experience, we offer bespoke training services for your business/sector. We have a wealth of experience working across education, sport and commercial spheres. Clients include: Rolls Royce, Aston Villa FC, UKRI and more.
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We always welcome enquiries and partnerships to drive positive change together. With over 15 years experience researching, campaigning and advising colour blind matters we can confidently support your organisation whatever project you might be planning, large or small.
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We work closely with businesses and venues to ensure their facilities (whether they be stadiums, factories or offices) meet the needs of colour blind individuals. We can help by assessing signage, emergency equipment and procedures, management processes and more, and by recommending cost-effective solutions.
We have audited large stadiums across Europe including Twickenham, Wembley and all of the EURO2020 stadiums across 12 countries. We also work closely with the Sports Ground Safety Authority and the Council Of Europe.
Case Studies
UKRI - Training and consultancy
Supporting with the development of brand guideline rollout to ensure accessibility.
Delivering training across several departments and business functions.
We similarly engage with other UK government funded bodies, e.g. Sellafield, Sports Ground Safety Authority, Ofqual and others.
WJEC (Welsh Exam Board) - Bespoke consultancy package
Creating guidance for subsequent use by design leads and question setters in the development process of written exam papers.
Ongoing working relationship to roll out guidance across other UK exam boards in conjunction with Ofqual.
Learn more about Colour Blind Awareness’s efforts to champion colour blind accessibility in education here.
Examples of other projects:
Rolls Royce - Delivery of bespoke training package to staff across different divisions worldwide.
Weber Shandwick - Working with New York office to advise one of their major international clients on a prospective colour blind accessible product.
Delivery of bespoke training packages to a wide variety of organisations such as BDP Architects, NHS 5 Boroughs, Maths Circle, University of Sussex amongst others.